The other day, Harvey Campbell from Duke University gave a talk where I work. The talk- bearing the exciting name “Backtesting” was based on a paper by the same name.
The authors tackle the important problem of data-snooping; we need to account for the fact that we conducted many trials until we found a strategy (or a variable) that ‘works’. Accessible explanations can be found here and here. In this day and age, the ‘story’ behind what you are doing is more important than ever, given the things you can do using your desktop/laptop.