What is measurement error bias?
Errors-in-variables, or measurement error situation happens when your right hand side variable(s); your $x$ in a $y_t = \alpha + \beta x_t + \varepsilon_t$ model is measured with error. If $x$ represents the price of a liquid stock, then it is accurately measured because the trading is so frequent. But if $x$ is a volatility, well, it is not accurately measured. We simply don’t yet have the power to tame this variable variable.
Unlike the price itself, volatility estimates change with our choice of measurement method. Since no model is a perfect depiction of reality, we have a measurement error problem on our hands.
Ignoring measurement errors leads to biased estimates and, good God, inconsistent estimates.